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Vegetalc™: designed for hugs that last forever

Vegetalc™ is the result of meticulous research and selection of raw materials that, thanks to their natural absorbency, combine sustainability with performance.

For Borotalco, sustainability does not mean sacrificing the effectiveness that has always distinguished the brand and will continue to do so in the future. The innovation of Vegetalc™ is an important milestone in the brand’s evolution, which aims to integrate the use of renewable resources for a more sustainable future, ensuring hugs that last forever.

Vegetalc™: designed for hugs that last forever

Vegetalc™ is the result of meticulous research and selection of raw materials that, thanks to their natural absorbency, combine sustainability with performance.

For Borotalco, sustainability does not mean sacrificing the effectiveness that has always distinguished the brand and will continue to do so in the future. The innovation of Vegetalc™ is an important milestone in the brand’s evolution, which aims to integrate the use of renewable resources for a more sustainable future, ensuring hugs that last forever.

Since 1878, an icon that never stops evolving

1878
TALC
The best powder for the skin with an unmistakable fragrance - Borotalco is packaged in the historic green tin and enters Italian homes.
2000
MICROTALC
An innovation created to bring the dry effect to deodorants as well, making the Original line iconic with the 'Stop to sweat' commercial.
2022
ACTIVE CRYSTAL TALC
A further reworking of talc, created to maximize its performance and offer triple dry protection in a deodorant that protects, absorbs, and neutralizes sweat.
2025
VEGETALC™
A proprietary mix of 100% plant-based and biodegradable ingredients with extraordinary absorbent properties that combine sustainability and performance.

An entirely Italian innovation, where effectiveness and sustainability meet.

Years of study and research in the Manetti & Roberts laboratories, production plant of Bolton personal care brands, have led to the creation of the perfect recipe that combines effectiveness and sustainability, resulting in a blend of different ingredients that, like pieces of a puzzle, form an exclusive mix capable of replicating and surpassing the absorbent properties of a mineral through ingredients that are 100% plant-based and biodegradable. With this innovation, Borotalco has unlocked a new level of absorbency; in fact, the new Vegetalc™ absorbs 29% more than mineral talc*. *Evaluation of absorption effectiveness conducted using laboratory instruments on reconstituted sweat.

Quality and safety: the well-being of consumers is our priority

Our innovative 100% vegetal blend is made from food-grade raw materials. Our mission is to increase the use of renewable ingredients while ensuring the highest level of safety for all consumers. To achieve this goal, we rely not only on our experience but also constantly collaborate with external and independent laboratories. These partnerships allow us to ensure high standards of quality and safety, protecting the health and well-being of our customers.

Quality and safety: the well-being of consumers is our priority

Our innovative 100% vegetal blend is made from food-grade raw materials. Our mission is to increase the use of renewable ingredients while ensuring the highest level of safety for all consumers. To achieve this goal, we rely not only on our experience but also constantly collaborate with external and independent laboratories. These partnerships allow us to ensure high standards of quality and safety, protecting the health and well-being of our customers.

A new key ingredient, complemented by the timeless and distinctive fragrance

Borotalco’s iconic fragrance encapsulates the distinctive ingredients of the Italian territory, making its essence recognisable and inimitable: ‘Smelling good, smelling like Borotalco’. This essence has represented the brand’s olfactory heritage since 1904 and is characterized by delicate and caressing notes that give confort and well-being. Today, the Borotalco fragrance is present in all the brand’s products, with interpretations that are more distinctly citrus, floral, or aromatic, always accompanied by the unmistakable olfactory signature that makes it unique and unmistakable.

A new key ingredient, complemented by the timeless and distinctive fragrance

Borotalco’s iconic fragrance encapsulates the distinctive ingredients of the Italian territory, making its essence recognisable and inimitable: ‘Smelling good, smelling like Borotalco’. This essence has represented the brand’s olfactory heritage since 1904 and is characterized by delicate and caressing notes that give confort and well-being. Today, the Borotalco fragrance is present in all the brand’s products, with interpretations that are more distinctly citrus, floral, or aromatic, always accompanied by the unmistakable olfactory signature that makes it unique and unmistakable.